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  • a brand story • 2017

    East Coast Heritage: How Christian McCann Branded Left Field NYC

    Left Field NYC has several brand marks. I asked Christian McCann to explain what holds them all together. I got way more than I bargained for.

  • a brand story • 2017

    Yuki Matsuda at the Long Beach Swap

    We met Yuki Matsuda at his favorite swap meet, the Long Beach Antique Market. We got to hear how vintage goods inspire his work for Meg Co. companies, including Yuketen and Monitaly, and we saw that dynamic in action when Yuki encountered a strange military raincoat.

  • a brand story • 2017

    An American Trench Coat in London

    American Trench is proudly made in America. However, the brand's signature trench coat was inspired by a trip to London in 2009. We crossed the pond in pursuit of beginnings.

  • a brand story • 2017

    The Second Paragraph: Freenote Cloth and San Juan Capistrano

    Freenote Cloth should be headquartered in Los Angeles. At least that's what conventional business sense would tell you, but Matt and Andrew Brodrick refuse to leave San Juan Capistrano. We traveled west to find out why.

  • a personal story • 2016

    Sober at Sturgill: Alone in the Metro Crowd

    Stepping outside the world of clothing, we take a look at the inimitable style of country musician Sturgill Simpson via a highly personal lens: sobriety.

  • a brand story • 2015

    The Parallel Universe of Ebbets Field Flannels

    Ebbets Field Flannels is everywhere, from feature films to the shelves at J Crew. Behind this mainstream success is Jerry Cohen's parallel universes, separate threads that weave together to form the fabric of America.

  • 2015

    Haunted

    When I was a child, I dressed to kill and be killed. In the pine trees that my brother planted a few years before he was murdered, I playacted as both hero and villain. These transformations started with costumes.

  • 2015

    New Dad Style

    "Prior to my son being born, my life had the structure and precision of a German car. Now I am fighting to retain some semblance of that structure." 

  • a brand story • 2015

    An American Myth: From Shockoe Denim to Shockoe Atelier

    In early 2015, jeansmakers Shockoe Denim bewildered denimheads everywhere by renaming itself Shockoe Atelier and introducing a luxury menswear line. In this brand critique / Lupesco family history, we arrive at this reasoning behind the rebrand: "They're thinking it’s still New York, 1974. And they still have the taste of blood in their mouths."

  • 2015

    Someone Else in Independent Fashion Bloggers' Links à la Mode

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