In early 2015, jeansmakers Shockoe Denim bewildered denimheads everywhere by renaming itself Shockoe Atelier and introducing a luxury menswear line. In this brand critique / Lupesco family history, we arrive at this reasoning behind the rebrand: "They're thinking it’s still New York, 1974. And they still have the taste of blood in their mouths."
Timothy Grindle believes that Ralph Lauren and late-1980s punk have a lot in common. His home is designed accordingly.
This is what real heritage looks like, after you strip away the "heritage-inspired" marketing bullshit.
Despite being the flagship for Oak Street Bootmakers, Independence doesn't quite fit in on Oak Street. Timothy Grindle and George Vlagos give us the outsider perspective.